and excitement that I introduce our newest concept — Atelier C — a creative event space housed upstairs in our beautiful new historic shop location at 101 S Third Street. When I first opened CAROLINE in 2023, it was my mission to create an inspiring, beautiful place that offered a sense of connection and togetherness, while also bringing my life experience of traveling and buying from around the world to Geneva. In just two short years, I feel confident we’ve accomplished that goal — yet realize, too, we have only begun to scratch the surface of potential in building a deeper ethos tied to our brand.

Atelier, a French word, translates literally as studio or workshop, and is often used to denote a group of artists or designers working collectively. This is one of my favorite definitions, as it speaks to the idea of community and expressing creativity in a shared environment. To that end, I truly believe everyone is a creative. I envision Atelier C to serve as a vehicle to explore this notion, stripping away the stigma of what it means to be “creative” — providing a welcoming space for all. Atelier C will not only celebrate and act as an extension of my current retail and design business, but also provide highly thoughtful and engaging experiences for the entire community.

Through observation and conversation, I find that we are all hungry for connection. Over time, we’ve lost some of our ability to engage with one another. My hope is that Atelier C will help bring us back to the table where we can share stories, laugh, foster new friendships and ignite the senses on a more intimate level — all while surrounded by beautiful, everyday joys.

My creative team (with feelers locally, nationally and globally), is working hard behind the scenes preparing an incredible lineup of curated experiences — just for you. From hands-on artistic workshops, gallery pop-ups and exclusive parties to morning coffee chats, yoga classes and book clubs, there is something special for everyone. So we invite you to pull up a chair and stay a while… we’re just getting started.