ABOUT CAROLINE
Caroline Shop & Interiors is the newest endeavor from Chicago-based design phenomenon Caroline Scheeler, a creative force who has spent the last three decades creating a distinct design vernacular that has become recognizable, coveted, and often imitated.
The Chicago area based shop features a thoughtfully collected, constantly evolving product mix designed to enrich others’ lives at home and beyond. The fluid collection of vintage, antique, and found objects and art, along with pantry, home decor, and gift items, is guided by the overarching principle of inspiring all of those who enter Caroline’s handsomely gilded doors.
In addition to Caroline’s retail and e-commerce shops, Caroline offers interior decoration and styling services for residential and commercial projects and plans to launch curated bon vivant events and travel experiences, featuring shopping, cooking, creative exploration, and more, in the coming months.
Caroline Scheeler, a design luminary known for her remarkable ability to unearth beautiful objects and pioneer new interior trends, spent 30 years building Chicago empire Jayson Home. The brand, now known around the globe, was formed around Caroline’s unique vision, which marries the beautiful and imperfect, the modern and antique, the industrial and ornate, creating a singular aesthetic beloved by designers and designophiles alike.
Her creative vocabulary was informed by the earliest days of her life, spent growing up in a home that melded her architect father’s modern-minimalism with her mother’s innate gypsy sensibility; then through her art and design education at The School of the Art Institute; and at Jayson, which she grew from a humble gift shop to one of the most revered independent home stores in the country.
With Caroline Shop and Interiors, Caroline makes the leap from behind the scenes to create a brand where her distinct and ever-evolving aesthetic takes center stage — and is now credited to her own name.